Lets make this a note as we see maximum SEO firms and Internet Marketing Analysts are going towards that revolutionary factor that is Web 2.0 Marketing.
What is Web 2.0
Web 2.0 is that platform which houses Social Networking Sites like Xanga, zorpia, Myspace, Diggs, Delicious..etc.
These are those sites where people can interact online with others throughout the globe. These portals are developed to share instant ideas and thoughts between like minded people separated by distance.
Now Internet Marketing Agencies have found a novel way of using these platforms as their marketing forums getting leads and links.
How do they do it
One can create their profile and start posting articles and informations in these social networking sites and more popular the article it would attract more viewers who would in turn post their comments. Now if someone can present informations about their products or services in a well adorned fashion some people might be interested in opting for that product or service.
Hence one can earn free leads or interests without any investment.
One can also put their site links and can get free page views and page ranks.
So it is very important to optimize for web 2.0 marketing.
Wednesday, January 9, 2008
Monday, January 7, 2008
SEO Vs PPC
Why SEO, Why not PPC
There is a common notion that PPC is not worth as SEO , but the fact lies somewhere else it completely depends on the customers requirements.
The PPC is Pay per click and it is nothing but paid optimization, which is not free. But if we consider SEO it is a free process and it is organic.
The advantage of PPC is that one can achieve results very fast, the turnaround time is nearly zero.
But SEO is a process which involves a lot of patience and it takes time from some weeks to months.
The big business house or online businesses affords PPC rather than SEO.
There is a common notion that PPC is not worth as SEO , but the fact lies somewhere else it completely depends on the customers requirements.
The PPC is Pay per click and it is nothing but paid optimization, which is not free. But if we consider SEO it is a free process and it is organic.
The advantage of PPC is that one can achieve results very fast, the turnaround time is nearly zero.
But SEO is a process which involves a lot of patience and it takes time from some weeks to months.
The big business house or online businesses affords PPC rather than SEO.
SEO views and articles
What does an SEO expert does ?
A search Engine expert uses various tactics to increase the visibility of a website on particular keywords. Now not all keywords where the site is getting good rank may be relevant to the content, hence it should be kept in mind that a good SEO will rank in those keywords which is related to the content and to the website.
Now there are lot of ethical means by which the ranking objective can be achieved. These ways and means depends on the SEO expert's skills and experience. Since Google or other search engines do not have any specific set of rules or guidelines for optimization, hence only an expert by virtue of his skills and experience can implement the right SEO strategy.
By far the most important factors for Search Engine optimization are -
Meta Tags.
Inbound and Outbound links.
Keyword Popularity.
Content.
Age of Domain.
These are not the end there are some 100 factors but I believe any SEO expert would first start working from any one of the above factors.
Search Engine optimization is the process of ranking a website or web page on the top of search results by users in the search engines.
A search Engine expert uses various tactics to increase the visibility of a website on particular keywords. Now not all keywords where the site is getting good rank may be relevant to the content, hence it should be kept in mind that a good SEO will rank in those keywords which is related to the content and to the website.
Now there are lot of ethical means by which the ranking objective can be achieved. These ways and means depends on the SEO expert's skills and experience. Since Google or other search engines do not have any specific set of rules or guidelines for optimization, hence only an expert by virtue of his skills and experience can implement the right SEO strategy.
By far the most important factors for Search Engine optimization are -
Meta Tags.
Inbound and Outbound links.
Keyword Popularity.
Content.
Age of Domain.
These are not the end there are some 100 factors but I believe any SEO expert would first start working from any one of the above factors.
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